Perhaps the most difficult thing an independent author must do is try to get their book noticed. I don’t belittle the amount of DIY effort it takes to write, edit, create covers, and self-publish a book. Trust me. I know how much work these are because I’ve done them, but all these can be enjoyable and provide a sense of satisfaction and accomplishment. Promotion, at least for me, is different. It feels like work. I don’t enjoy selling, never did, and self-promotion is unnatural and even a bit embarrassing for me.
I’ve done the things I’ve heard you need to do. I have a website, Twitter, Facebook, and author bios on Amazon, Goodreads, and others. While all of those are probably essential to creating a ‘platform,’ what I think may help sales of a book most are book reviews on Amazon. This is where many readers look for new books and new authors, and the importance of potential readers seeing what others thought of your work cannot be overstated.
Reviews also can be quoted as part of additional promotions in blog posts, Tweets, Facebook, or wherever you have a presence. Here are some extracts from the few reviews my first book received. You can easily see how valuable these can be to attracting additional readers.
- “one of the best self-published things I’ve ever read.” ~ Tweet from @ViolanteAuthor 23 March 2012
- “enough smiles and insights to please both young adults and discerning adults … A very entertaining read.” ~ Review by more4math on Amazon
- THE WARDEN THREAT is a lighthearted epic fantasy parody with a science fiction twist that kept me engaged and entertained from page one…the story is humorous and fun … It was fun to combine both the science fiction and fantasy tropes in the story.” ~ Review by Enter the Portal on Amazon
- “it’s laugh-out-loud funny…the grammar is refreshingly precise and the vocabulary, well, scrumptious” The characters are believable and well-rounded…the whole book is filled with little gems… Usually, when I am reviewing a book for my site, I highlight and make little notes as I go, so that I’ll have a lot to say. In this case, I was too busy reading it; I literally read the entire thing straight through in one sitting. ~ Review by Maria T. Violante “Write, Read, Review” on Amazon
- “shows the influence of Terry Pratchett in style and current events in the overall plot. The book is easy to read, but hardly simplistic…Occasionally laugh out loud funny, this book is definitely worth picking up.” ~ Review by M. A. Goethe “Margaret” on Amazon
- “a complex tale about adventure…filled with dry, ironic humor that adds to the sense of growing up and finding depth in the world…interesting characters, and a realistically broad country…The tone of the book is funny, but not giggly or “LOL” funny. Irony is thick. Silly and stupid things happen, but they have too much purpose and truth to really cut up about. The thinking stops the laughing” ~ Review by Kate Policani on Compulsively Writing Reviews
In addition to being a form of free advertising, reviews can provide you with a considerable amount of satisfaction, especially when they are positive. There is nothing like the feeling you get when you learn someone has wandered your fictional worlds, hung out with the characters you created, and enjoyed the experience.
Reviews are also the best feedback an author can get about their writing. They can be exceptionally valuable at pointing out what you did well and not so well and, in general, how your writing is viewed by people other than your friends and relatives. If you listen to what your readers tell you, your subsequent books can only get better.
Getting those first reviews, however, is work. Last November, I sent out seventeen requests to review my first book, The Warden Threat. Eight of those prospective reviewers wrote back saying they would do reviews, and three, so far, have done so. That’s a success rate under 18%, but I was more than pleased to see all of them. I have also received a couple unsolicited reviews, and these are like priceless treasures to an indie writer. Any positive comment on something you have worked so hard to create can be a real boost to one’s flagging optimism, which begins to fall after initial publication of your first book and declines as time passes, wondering if anyone will ever notice your masterpiece.
I spent the last few months preparing my first two books for print release. As of this month, both are available as trade paperbacks. High on my priority list now, is to try to get more reviews. I don’t look forward to this. Like I said, I enjoy writing, editing, and creating covers, but anything related to trying to sell what I’ve created is far less enjoyable, and I can’t help feeling the time I spend on it is time I don’t have for creating my next masterpiece. 🙂
Reviews are essential, though, so I sent out two more review requests this week. I also have identified about twenty other review sites to try. Since I know others are probably in the same boat as far as trying to find reviewers, I’m compiling a list of sites I find. When it’s complete, I’ll provide it on a later post.