My Self Publishing Adventure – Episode Five – Gaining a Following
In February of 2011, I decided to turn my writing hobby into a vocation. In addition to spending time completing the two novels I had in draft, I joined a writers’ group, read several books on the craft of fiction writing, and I did some research on what publishing is like in the 21st Century and how it is changing. Based on what I had read and heard, I decided that rather than seeking a traditional path to publishing by querying agents and publishers, I would self publish my novels as e-books. The advantages seemed to outweigh the disadvantages although this puts extra responsibility on the writer. Whether this was a wise choice or not remains to be seen but one of the first things I learned was that I needed a “platform.”
Writing books is only part of a new writer’s job and, I have learned, not the most difficult part. The hardest part is letting people know they are available, attracting their attention and encouraging them to give them a try. This is where traditional publishing seems to excel but I felt confident that once people read my books, they would spread the word about them and want more. After all, my books are good. I know. I’ve read them and I have very discriminating taste.
But this strategy relies heavily on gaining those first readers, which means the author has to somehow accomplish four things:
- Attract readers’ attention.
- Get them to download the books.
- Persuade people to actually read them.
- Encourage them to write reviews and tell friends about the books.
I seem to be stuck at steps 1 and 2 right now. To attract attention, I started this blog and opened a Twitter account in May.
The blog has evolved since then. I began by writing short posts on some of the things that influenced my writing. Then I began sharing my experiences on writing and self publishing thinking these may be of interest to others who may be contemplating this path. Recently I’ve also been posting short reviews of books I just finished reading if they warrant four or five stars (on Amazon’s five star scale). Occasionally I also do a post on other topics as well. I try to do at least two posts a week. If I get comments on any of these, I try to respond.
The blog seems to be gradually attracting some following. These are the stats on the number of ‘hits’ it has received since it began.
- May – 26
- June – 42
- July – 83
- August – 96
- September – 226
- October – 308
- November (so far) – 180
Twitter, the other major focus of my platform building effort, is less focused. I try to do at least ten tweets a day but these are fairly random, from clever quotes and quips to blatant self promotion of my blog or my books. As of today, I have 253 followers. I try to engage those I follow by retweeting tweets I find interesting or clever and I try to thank anyone who comments on mine or follows me.
By making a few assumptions, what I have leaned from this is that attracting attention, step 1 on my list, is difficult but not impossible. I have Twitter followers and people are visiting my blog and these numbers are gradually increasing.
Step 2, getting people to download my books can be done by offering them for free. My ‘beta’ version of the anthology Defying Fate came out in July and I offered it to friends and relatives for free. None had e-readers but some did download PDF versions from Smashwords and commented favorably. In September, I published the two books separately and offered the first for free on Smashwords for a month. During that time, 157 copies were downloaded. I then raised the price to 99¢ on Smashwords to match the price on Amazon. There were no sales after that on Smashwords.
Step 3, getting people to read them is where I’m stalled. I have no idea how many of those 157 free copies have actually been read but I have seen no comments or reviews on Smashwords as a result so I am assuming few, if any, have been. One five star review has been posted to Amazon though and I am extremely grateful for it. I am hoping it is the first of many.
I have learned that a low price by itself does not attract buyers. I thought it might but there are many books by new indie authors priced at 99¢ and mine are just two out of thousands. Because of comments I had received from other indie writers saying mine were priced too low for what they were, I had planned on raising the prices of my books this month but I am putting that off for now. Raising the prices, I fear, might make them less attractive and I’m really not in this to make money anyway. The main reason to charge anything at all is to give me a way to explain to others why I spend so much time with this.
My plan forward in addition to completing my third novel, is to try to attract more Twitter followers by targeting those I follow. I will also look into seeing if I can find book bloggers who may be interested in looking at my first book and doing a short review. If you are a book blogger or reviewer and would like a free copy in exchange for an honest review let me know.
For all of the other new writers out there, consider this encouragement not to give up. Once your first book is done and available, it is likely to take quite some time to get noticed. If you find yourself frustrated that it has not been, don’t be discouraged. You are not alone.
Why I Chose To Self Publish
My Self Publishing Adventure – Episode One
My Self Publishing Adventure – Episode Two
My Self Publishing Adventure – Episode Three – Building a Platform
My Self Publishing Adventure – Episode Four – Managing Expectations
Ten Things For Aspiring Fiction Writers To Consider