My Self Publishing Adventure – Episode Four – Managing Expectations
I have to admit to being a bit disappointed with this adventure in self publishing so far and I’m trying not to be disillusioned about it all. This post isn’t to gripe about that though. My intent here is to share my experiences with other new writers so that they might know what to expect and give them an opportunity to assess how they are doing by comparison with how I have done.
I have always wanted to write fiction. I knew I would be something of a niche author because I am a niche reader. I like books that provide social commentary, philosophical insights, and do so without being heavy or taking themselves too seriously. This is hard to pull off although Sir Terry Pratchett normally can do it and others can occasionally as well. These are the kinds of books I like to read so they are the kind I wanted to write.
I found that Young Adult (YA) books are often better at this than those targeted for adult markets because they tend to be more hopeful, more idealistic, and less focused on sex and violence. If I want to see the darker side of humanity, I can watch the TV news. A few hours of that could convince anyone that humanity is doomed, and quite possibly deservedly so.
I want something different for my leisure reading. Something that will allow me to pretend, at least for a moment, that there is a bright future for humanity. For video entertainment, this is what draws me to both Star Trek and Doctor Who. They both show people being able to overcome prejudice and superstition and they portray people, as a whole and individually, as creatures with value and potential. Apparently this is not a popular perspective so I never expected my books to be bestsellers. I never expected them to appeal to a very large audience. I have to admit that I did expect some feedback on them though, some indication that they are at least being read. So far, except for personal friends and family, there has been none.
From what I have heard anecdotally, my expectations, low as they were, may have been too high. I have found no reliable statistics on this but I’ve seen claims that it is not uncommon for a blog to attract only a few select followers its first year. Mine was established the end of May and here are statistics on how it has fared in terms of the gross number of views since then:
May – 26
June – 42
July – 83
August – 96
September – 226
October (so far) – 172
Clearly readership has grown, and hopefully will continue to do so as I write more of these wonderful posts, but so far this has not equated to book sales. This may also be common. Again, my only means of comparison for this are anecdotal comments from other writers from their blogs but I get the distinct impression that most fiction ebooks by unknown authors don’t see any appreciable sales – ever – but those that do don’t until they’ve been available for a couple years. Mine have been out a couple of months.
I began by making an anthology of my first two books available on Smashwords and created a coupon to allow them to be downloaded free. Most of these went to friends and family who did provide feeback on them, all of it positive. But then, what else would you expect from friends and family? (By the way, thanks, Dad.)
A couple of months ago, I published my first two books separately. I made the first free on Smashwords for a month and then raised the price on both Smashwords and Amazon to 99¢. I priced the sequel at 99¢ as well and the anthology at $1.99. The following shows how this pricing strategy has fared.
The summary for this table is that I’ve given away 174 copies of my books (all on Smashwords) and sold two (both on Amazon). I assume the one sale of The Warden War, the sequel to The Warden Threat was to someone who got a free copy of the first one, liked it, and was willing to spend 99¢ for the next one. This may not be the case but it makes me feel better to think so.
So what does this mean to others like me who may just be starting out on their own self publishing adventures? Just this. Keep your expectations low. You may have written the best book ever. It may have the potential to brighten the lives of millions, bring enlightenment to the masses and usher in a new and hopeful era for humanity. And all of these things may be true even though you don’t see many sales and don’t get any feedback from readers right away. The only opinion that really matters is your own. If you believe in your work, continue. Keep writing.
So, what is my next step? I have heard from others that my low prices, which I hoped would attract readers, may be having the opposite effect. Many people mistakenly associate cost with value. The low cost of my books may imply that they have little value. Personally I believe this to be untrue but to charge what I really think they are worth would mean only millionaires could buy them and they really aren’t the market I was trying to reach, not that I would mind them buying them as well.
One other indie writer told me that pricing a book at 99¢ may cause a person to skim over it thinking it is a novella, rather than an 80,000+ word complete novel or one that is poorly written, unedited, and incoherent. Since none of these things are true, he said I should price them at least at $2.99. I hesitate to do this because I want my books to be available to as many people as possible and some simply can’t afford $2.99 for a single book. In principle though, he may be right so in the next month or so, I am going to increase some of the prices. I will keep the first book in the series, The Warden Threat, at 99¢. I will change the price of the second to $1.99 and price the anthology of both books (which includes a special prelude as well) at $2.99. These new prices will become effective early November. I will post periodic updates on how this goes and whether or not it seems to have an impact on sales.
In the meantime, keep reading, keep writing. If you’d like to share your experiences, please leave a comment. I’d love to hear about them.
Why I Chose To Self Publish
My Self Publishing Adventure – Episode One
My Self Publishing Adventure – Episode Two
My Self Publishing Adventure – Episode Three – Building a Platform
My Self Publishing Adventure – Episode Five – Gaining a Following
Ten Things For Aspiring Fiction Writers To Consider